Visit Smokies Membership Guidelines & Policies

Welcome to Visit Smokies!
We’re thrilled to partner with your business in promoting the people, places, and experiences that make Western North Carolina—and the greater Smokies region—so special. This guide outlines what your membership includes and how we’ll work together to maximize its impact.

Your Member Benefits Include:

1. Business Listing on VisitSmokies.org
  • Your business will be listed with contact info, a description, logo or images, and links to your website or social media.
  • Listings appear under relevant categories such as Lodging, Dining, Retail, Services, and Things to Do.
  • Listings go live within 7 business days after receiving payment and all required materials.
2. Printed Travel Guide Inclusion
  • Members who activate before the annual print deadline will be included in the current year’s directory.
  • Members who join after the deadline will automatically be included in the following year’s edition, regardless of renewal status.
3. Social Media Promotion
  • All members are guaranteed at least one social media feature per membership year.
  • Higher-tier members will receive additional features based on their level, as outlined in their membership tier benefits.
  • We will contact you twice to gather content for your feature. If no response is received, we will proceed with a general promotional post or may forfeit the feature if content is not suitable.
4. Access to Visit Smokies Business Connect
  • New members are invited to join our private, members-only Visit Smokies Business Connect group on Facebook, where they can network, share updates, and receive insider opportunities and referrals.
5. Visitor Center Promotion & Support
  • Our travel counselors at the Visit Smokies Welcome Center will be trained on your business and will begin personally recommending you to travelers right away.
  • Your brochures, business cards, rack cards, or promotional materials will be displayed in the visitor center only after your membership is activated.
  • If we run low on your materials, a member of our team will contact you directly to request more—ensuring you’re always represented on-site.
6. Marketing Opportunities & Campaign Access
  • Members are given early access to participate in campaigns, event listings, print ads, cooperative opportunities, and tourism promotions throughout the year.

 

Activation & Processing Policies

Membership Start Date
  • Your membership year begins the day your payment is received, or when your first installment is completed if on a payment plan.
Website Listing Timeline
  • Please allow up to 7 business days for your online listing to be created after receipt of all necessary materials (logo, description, contact info, images, etc.).


While we strive to ensure timely updates and feature rollouts, technical delays or platform outages may impact the delivery of some benefits. We will communicate openly and aim to resolve any issues promptly.

Materials Submission
  • Business information, descriptions, and promotional assets must be submitted in digital format.
  • Listings and promotions rely on the quality and completeness of your submitted content. 
Printed Materials Deadlines
  • Brochure deadlines are firm. To be included, your membership must be active and content must be submitted by the specified date.
  • Late memberships will be deferred to the next print cycle, even if the renewal is not completed the following year.


Member Responsibilities

Keep Information Up-to-Date
  • Members must ensure their business details remain current. Let us know if anything changes—hours, phone numbers, services, locations, or branding.
  • If a member becomes unresponsive or inactive, benefits may be delayed or forfeited.
Communicate & Participate
  • We rely on timely responses to schedule social media features, renewals, and campaign involvement. Unresponsiveness may result in missed benefits.

Visit Smokies Policies & Protections

Right to Decline or Revoke Membership
  • Visit Smokies reserves the right to decline or revoke membership at any time if a business is deemed not a good fit for our organization, fails to pay, or acts in a way that conflicts with our mission or community values.
Membership Eligibility Beyond WNC
  • While our core service area is the seven westernmost counties of North Carolina, we may extend membership to businesses outside this region or in other states if their partnership aligns with our goals or supports our current members.
Payment Policy
  • No benefits will be activated—including listings or promotions—until membership dues are paid in full or the first installment is complete.
Auto Renewal 
  • Annual memberships will be automatically renewed. Written notice must be provided to cancel services. Failure to pay renewal invoice within 60 days will result in removal of all payment services, including the website and visitor center brochure displays.
Editorial Discretion
  • We reserve the right to edit submitted content for clarity, length, or brand alignment. All promotional materials must reflect our family-friendly, tourism-forward standards.
  • Listings must not promote controversial, misleading, or political content. 
Listing Updates
  • We are happy to make updates to your listing upon request. Please allow up to 7 business days for updates to appear.
  • Frequent or excessive updates (more than 4 per year) may be limited to maintain fairness and efficiency.
Technical Limitations

While we strive to ensure timely updates and feature rollouts, technical delays or platform outages may impact the delivery of some benefits. We will communicate openly and aim to resolve any issues promptly.


Privacy Commitment

Member data is used solely for internal communications and promotional activities. We do not sell or share your information with third parties.

Making the Most of Your Membership

To maximize your membership value:

  • Keep your information current
  • Engage with our team and respond to outreach
  • Notify us in advance of new promotions, anniversaries, or events
  • Send us fresh photos or promotions to feature
  • Join Business Connect and participate in campaigns
  • Tag us in posts and stories to increase the chance of being reshared
  • Restock your visitor center materials when needed

We are committed to promoting your business, driving visitors your way, and growing the visibility of the Smokies region—together.

Promoting Your Special Events

As a Visit Smokies member, you are invited to share your upcoming events, festivals, and seasonal happenings for promotion on our website and social media platforms.

To ensure quality and timely promotion, the following guidelines apply:

Submission Timeline
  • Members must submit events at least two weeks in advance to be considered for promotion on Visit Smokies social media channels.
  • Shorter notice may limit or prevent promotional opportunities due to scheduling and content planning.
Where to Submit Events
  • All events must be submitted through the Visit Smokies Member Extranet for consideration.
  • You may also email supporting materials (photos, flyers, hashtags) to staff after adding the event online, but submission through the extranet is required for website and calendar listings.
Promotion Channels
  • Qualifying events will be promoted via
    • The VisitSmokies.org Events Calendar
    • At least one Visit Smokies social media platform (Instagram, Facebook, or Stories)
    • Possible inclusion in seasonal roundups or newsletters (space permitting)


Tips for Event Promotion Success

  • Include high-quality images or flyers
  • Write a clear and engaging description
  • Include time, location, cost (if any), and links for more information or tickets

We want to help you spread the word—just help us help you by planning ahead and using the tools available!