Western North Carolina — During the Western Carolina University home football game, where the Catamounts defeated Furman 52–7, the first public presentation of the Proclamation recognizing “Rediscovering the Mountains of North Carolina Month” was shared—marking an inspiring moment for the people and communities that define the mountain region of North Carolina.
The proclamation celebrates the resilience, creativity, and cultural richness of Western North Carolina’s 24 mountain counties and the Sovereign Qualla Boundary—home to generations of artisans, farmers, outdoor stewards, and community builders whose work continues to shape the identity and economy of the state.Support for this initiative came from across the region, including the Alleghany County Chamber of Commerce, Ashe County Chamber of Commerce, Asheville Area Chamber of Commerce, Asheville Tourism Development Authority, Cherokee County Tourism Development, Clay County Chamber of Commerce, John C. Campbell Folk School in Brasstown, McDowell County Chamber of Commerce, and McDowell County Tourism Development Authority, along with elected officials including Senator Kevin Corbin and Mayor of Franklin Jack Horton—all supported and facilitated by Visit Smokies.
“This moment stands as an example of unity and collaboration,” said Mici Canales, Marketing Director of Visit Smokies. “It honors the people of this land—past, present, and future—and recognizes the enduring significance of our mountain communities. Each town and county across Western North Carolina offers something unique—stories, landscapes, and experiences that can’t be defined, only felt. Yet, together, we share one identity in this proclamation: the Mountains of North Carolina—diverse, deeply rich, and cared for by the people who set this region apart.”
As Governor Stein encourages all citizens to observe October by rediscovering the mountains, this proclamation keeps the momentum of recognition alive—inviting residents and visitors alike to explore and reconnect with what makes Western North Carolina unforgettable.
From scenic roads and waterfalls to heritage crafts, local festivals, and Appalachian and Cherokee traditions passed through generations, the region continues to welcome explorers who seek authenticity and belonging in its peaks and valleys. For updates, official materials, and ways to participate, visit www.VisitSmokies.org/Rediscover-the-Great-Smoky-Mountains /or follow @VisitSmokies on social media using #WNCMountainsMonth.