Honoring the Heart and Soul of the Smoky Mountains
The Visit Smokies People’s Choice Awards shine a spotlight on the people, places, and experiences that make the Smokies truly unforgettable. Chosen by real visitors, these awards reflect authentic moments of joy, wonder, and connection that bring travelers back year after year. Here’s an inside look at the 2024 winners—and what sets them apart.
Family Outdoor Attraction of the Year: Darnell Farms
Sponsored by SafeTWorks
Darnell Farms is more than a farm—it’s a memory in the making. Families return generation after generation to pick strawberries, enjoy seasonal festivals, and share laughter by the river. One guest recalled “three generations laughing together, faces stained with berries,” capturing the spirit of this beloved gathering place. For many, Darnell Farms isn’t just a stop on the itinerary—it’s a tradition.
Water Adventure of the Year: Nantahala Outdoor Center (NOC)
Sponsored by Rose Creek Mine
At the Nantahala Outdoor Center, adventure meets transformation. Whether it’s whitewater rafting or ziplining through the trees, NOC is known for expert guides and unforgettable outdoor thrills. As one visitor put it, “They turned fear into exhilaration—and gave us a new confidence in nature.” That’s the magic of NOC.
Gem Mine & Gallery of the Year: Ruby City Gems & Minerals
A cornerstone of Franklin for over four decades, Ruby City offers more than sparkling stones—it delivers hands-on discovery. With knowledgeable staff and a welcoming atmosphere, it’s a favorite among families and collectors alike. Visitors rave about the “unparalleled friendliness and knowledge” that make each visit special.
Cultural & Educational Excellence: John C. Campbell Folk School
Sponsored by Rose Creek Mine
This living celebration of Appalachian tradition offers workshops in everything from weaving to blacksmithing. Described as “a place where hands and hearts learn together,” the Folk School is where heritage thrives and creativity blooms. Passionate instructors and a strong sense of community make it a destination for the soul.
Best Shop of the Year: Mast General Store
Sponsored by Fryemont Inn
Stepping into Mast General Store is like stepping back in time. With its creaky wooden floors and wide array of goods, this cherished shop is as much about nostalgia as it is about shopping. “Each visit feels like coming home,” one guest shared—a perfect summary of its timeless charm.
Flavors of the Smokies: Slanted Window Tasting Room
With mountain sunsets and glasses raised in good company, Slanted Window Tasting Room offers more than a wine tasting—it creates moments to savor. Known for warm hospitality and scenic ambiance, it’s where guests find “perfect moments of connection and contentment.”
Campground of the Year: Cullasaja River RV Park
Sponsored by Fryemont Inn
Nestled by the river and filled with laughter around campfires, Cullasaja River RV Park feels like a second home to many. Visitors describe it as “a place to belong,” offering natural beauty, community spirit, and the serenity of Smoky Mountain living.
Resort of the Year: Harrah’s Cherokee Casino Resort
Where luxury meets legacy, Harrah’s offers high-end entertainment while honoring Cherokee culture. With vibrant performances, top-tier hospitality, and cultural immersion, this destination stands out as both a retreat and a celebration.
Country Inns & Cabins of the Year: Buffalo Creek Vacation Rentals
Sponsored by Highlands Aerial Park
Wake up to the sight of roaming buffalo and the sounds of nature at Buffalo Creek. Guests love the unique experience, cozy cabins, and heartfelt hospitality. It’s not just a stay—it’s a Smoky Mountain story.
Wellness in the Smokies: Appalachian Growers
Sponsored by The Mountain Laurel
A beacon of healing rooted in tradition, Appalachian Growers offers wellness through sustainable agriculture and regional remedies. Visitors praise the passion behind their practices, saying, “They’re not just growing plants—they’re cultivating well-being.”
Arts & Crafts of the Year: Cowee School Arts & Heritage Center
Sponsored by Lazy Bear General Store
This vibrant hub preserves the artistic legacy of Southern Appalachia and the Cherokee Nation. With hands-on classes and community-driven events, Cowee School is called “a treasure” for nurturing creativity and cultural pride.
Theater of the Year: Unto These Hills
Sponsored by Rose Creek Mine
This powerful outdoor drama transports audiences deep into Cherokee history. With stirring performances under the stars, “Unto These Hills” is more than a show—it’s an emotional journey that leaves a lasting impact.
Iconic Smokies Attraction: Great Smoky Mountains Railroad
All aboard for breathtaking views and timeless experiences. The GSMR offers a magical journey through the mountains, with guests calling it “an absolute must-do.” History, beauty, and adventure meet on every ride
Special Recognition Awards
Tourism Hero of the Year: Eric Haggart
Drone Pilot. Storyteller. Community Servant.
Selected by Visit Smokies, Eric Haggart is honored for his contributions as a certified drone pilot and tourism ambassador. From elevating the region’s beauty through aerial videography to aiding in disaster relief during Hurricane Helene, Eric’s dedication exemplifies the spirit of the Smokies.
Each year, the Tourism Hero of the Year award recognizes someone who goes above and beyond in promoting and protecting the Smoky Mountain region. In 2024, that honor goes to Eric Haggart—a certified drone pilot whose work has not only elevated the tourism profile of Western North Carolina but also served his community in times of need.
Eric’s breathtaking aerial photography and videography have become a cornerstone of regional marketing, capturing the Smokies from perspectives most visitors only dream of. His footage has been featured in official campaigns, tourism guides, and promotional materials, painting an irresistible picture of the mountains’ majesty. His unique eye for landscape and light has helped attract countless visitors who were inspired by his soaring views of waterfalls, peaks, and winding forest trails.
But Eric’s work goes far beyond artistry. When Hurricane Helene struck, Eric didn’t hesitate—he volunteered his time, skills, and equipment to assist with search and rescue efforts, offering real-time drone support to emergency teams navigating the storm’s aftermath. He also delivered vital supplies directly to families in hard-hit areas, embodying the Smoky Mountain values of resilience, compassion, and community service.
His ability to blend innovation with impact—turning his passion for visual storytelling into both an economic driver and a lifeline—makes him a true tourism hero. Eric’s work reminds us that sometimes, the most powerful views come not just from above, but from someone who chooses to rise above.
Icon of the Year: Kim Albritton
Visionary Leader. Industry Trailblazer. Beloved Ambassador.
The Icon of the Year award honors a lifetime of contributions that have shaped the very identity of Smoky Mountain tourism. This year, Kim Albritton receives that distinction for her outstanding leadership and enduring legacy at the Great Smoky Mountains Railroad and beyond.
With a career spanning more than 35 years, Kim has become synonymous with the railroad experience in Bryson City. Since stepping into the role of Vice President and General Manager in 2005, she has steered the organization through transformative growth. Under her guidance, the GSMR attracted over 285,000 visitors in 2024 alone, earning national recognition as one of America’s Top 5 Scenic Railroads.
Her visionary approach has made the railroad more than a tourist attraction—it’s a cultural landmark. She’s championed events that blend storytelling, local history, and immersive experiences, bringing Appalachian and Cherokee heritage to life for passengers of all ages. From seasonal excursions to family-friendly rides like the Polar Express, Kim has helped create traditions for generations of visitors.
But Kim’s impact reaches far beyond the train tracks. As the owner of Railroad Realty of North Carolina and a dedicated member of multiple regional tourism and development boards, she has played a pivotal role in shaping Western North Carolina’s growth and visibility as a destination. Her strategic insight, tireless advocacy, and deep love for the region have elevated not just businesses—but entire communities.
Colleagues and locals alike speak of Kim with admiration, noting her approachable leadership style and unwavering commitment to the people behind the scenes. For Kim, tourism isn’t just about numbers—it’s about connection, authenticity, and sharing the magic of the Smokies with the world.
Kim Albritton’s legacy is not only written in record-breaking visitation, but in the hearts of the people she’s inspired along the way.
Congratulations to All the 2024 Honorees!
Each of this year’s Visit Smokies People’s Choice Award winners reflects the heart, heritage, and hospitality that define the Smokies. Voted by those who know best—our visitors—these awards celebrate the people and places that make every Smoky Mountain journey one to remember.